The San Antonio Spurs have (indirectly) provided an argument for why domestic production is ideal.
During Game 1 of the NBA Western Conference Finals on May 27th with the Spurs losing by nine points late in the game, Spurs coach Gregg Popovich was caught on camera screaming at his players “I want some nasty!”
This quickly became the team’s and fans’ rallying cry as the Spurs quickly tore down the Oklahoma City Thunder’s lead and won the game by three.
A business promotions company in San Antonio – Promo-SA – was inspired that evening to slap the slogan onto T-shirts. With Facebook and Twitter blowing up over Coach Pop screaming “I want some nasty!” and word getting out that someone was making corresponding T-shirts, an on-air personality at San Antonio television station WAOI challenged Promo-SA to get a shirt to him by 6:30 a.m. and he would show it on the air for the morning show.
Promo-SA did just that. Less than 12 hours later the shirt was delivered and shown on air and Promo-SA had set up their website to begin taking orders for on-site production.
Right now, the demand is sky high for these shirts. Folks all over San Antonio are sporting the shirts and they’re being seen in the stands at Spurs games.
Can Promo-SA handle the production demands? Well, they’re trying. Fortunately, they have the capability of making shirts that have been ordered instead of making a slew of shirts in advance of orders. Is it an efficient process they’re following? Maybe, maybe not. It depends on how quickly the shirts are arriving at their customers’ doorsteps after orders are placed.
That being said, there is no doubt that they NEVER would have “struck gold” if they had to depend on an overseas supplier. Promo-SA flexed production planning to stay local so they could meet the immediate demands of their customer base, and as a result they are a part of San Antonio pop culture fame.
(Tip of the hat to San Antonio’s newest resident, Mark Graban of LeanBlog.org, for letting me know these shirts exist!)